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Turn More Visitors Into Customers.
You don’t always need more traffic. Sometimes you just need a better website. We optimize every click, interaction, and journey to help more visitors take action.
Conversion Rate
Landing Page
Bounce Rate
Call to Action
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What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is the process of improving your website so more visitors complete meaningful actions, whether that’s making a purchase, submitting an enquiry, booking a consultation, or signing up for a service.
Rather than increasing your advertising budget, CRO helps you get more value from your existing traffic. By combining user research, behavioural insights, data analysis, and continuous testing, we identify what’s preventing users from converting and improve every stage of their journey.
At Aurelis, we use data driven experimentation, user psychology, and proven design principles to create websites that don’t just attract visitors, they convert them.
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Our CRO Solutions
Conversion Audit
Understand exactly where your website is losing potential customers and uncover opportunities for improvement.
Includes:
- Website Audit
- User Journey Analysis
- Conversion Funnel Review
- Heatmap Analysis
- Session Recordings
- Actionable Recommendations
Landing Page Optimisation
Create landing pages that guide visitors towards taking action with clear messaging and friction free experiences.
Includes:
- Landing Page Design
- Copy Optimisation
- CTA Optimisation
- Trust Signal Placement
- Mobile Optimisation
- Performance Improvements
Ecommerce CRO
Optimise your online store to increase sales, improve customer experience, and reduce checkout friction.
Includes:
- Product Page Optimisation
- Collection Page Improvements
- Checkout Optimisation
- Cart Abandonment Analysis
- Navigation Improvements
- Upsell & Cross Sell Strategy
A/B Testing & Experimentation
Validate ideas through structured testing instead of assumptions.
Includes:
- A/B Testing
- Multivariate Testing
- Hypothesis Development
- Test Planning
- Performance Analysis
- Continuous Optimisation
User Behaviour Analysis
Understand how visitors interact with your website and identify areas causing confusion or drop offs.
Includes:
- Heatmaps
- Scroll Maps
- Session Recordings
- User Flow Analysis
- Click Tracking
- Form Analytics
Conversion Strategy
Develop a roadmap for continuous improvement based on data, insights, and business objectives.
Includes:
- Conversion Roadmap
- KPI Definition
- Funnel Optimisation
- Customer Journey Mapping
- Personalisation Opportunities
- Growth Strategy
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Why Choose Aurelis?
Data Before Decisions
Every recommendation is backed by user behaviour, analytics, and testing rather than assumptions.
01
Built Around Your Customers
We optimise websites based on how real people think, browse, and make purchasing decisions.
02
More Revenue From Existing Traffic
CRO helps you generate better results without increasing your advertising spend.
03
Continuous Improvement
Conversion optimisation is an ongoing process. We test, learn, and refine to unlock incremental growth over time.
04
Design Meets Psychology
We combine UX principles, persuasive design, and behavioural science to create experiences that encourage action.
05
Measurable Results
Every optimisation is tracked against clear business metrics so you can see the impact of every improvement.
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Tools & Technologies
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Frequently Asked Questions
What is a good conversion rate?
A good conversion rate depends on your industry, traffic source, and business model. Instead of comparing averages, we focus on continuously improving your website’s current performance.
Do I need more traffic before investing in CRO?
Not necessarily. If your website already receives consistent traffic, improving conversion rates can often deliver a better return than increasing advertising spend.
How long does CRO take?
Some improvements can deliver results quickly, while larger optimisation programmes involve ongoing testing and refinement over several months.
Can CRO improve my Google Ads and Meta Ads performance?
Yes. A higher converting website improves the effectiveness of your paid campaigns, helping reduce acquisition costs and increase return on ad spend.
Do you work with Shopify and WordPress websites?
Absolutely. We optimise websites built on Shopify, WordPress, WooCommerce, Webflow, Framer, and custom platforms.
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Our Process
01. Discover
We analyse your website, customer journey, analytics, and user behaviour to identify friction points and missed opportunities.
02. Prioritise
We develop a roadmap of improvements based on business impact, user experience, and implementation effort.
03. Optimise
We implement design, content, and technical improvements while running experiments to validate every decision.
04. Measure & Scale
We monitor results, analyse performance, and continue refining your website to improve conversions over time.
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Industries We Serve
Every website has opportunities for improvement. We help businesses across industries increase conversions by creating faster, simpler, and more intuitive digital experiences.
We regularly work with: